Recruit prospective undergraduate students within selected schools and postgraduate students within universities, while promoting short courses, summer schools, executive and professional education, study abroad, exchange, pathways and other relevant provision.
Build a commission-free direct recruitment pipeline to complement existing agent channels, generating qualified student leads at source for direct follow-up, application nurturing and conversion.
Engage carefully selected student cohorts aligned with your academic profile, subject priorities and recruitment objectives, rather than relying on general exhibition footfall.
Access selected schools and universities across metropolitan and Tier 2 locations, helping diversify recruitment geographically and build presence across established and emerging markets.
Ahead of participation, we work with your team to understand priority subjects, levels of study, target student profiles, institutional offerings and partnership ambitions. These priorities inform the schools, universities, student cohorts and institutional meetings built into the programme.
Address two major internationalisation priorities through the same programme. Alongside student recruitment, university visits create opportunities to explore TNE, articulation and progression agreements, pathway development, student and staff mobility, study abroad and exchange, research collaboration, faculty engagement and wider strategic partnerships.
Unable to attend in person? Athena GESDA can represent your institution throughout the roadshow through our experienced international education professionals.
Recruitment, partnership development and market engagement are often undertaken through separate activities, teams and international visits. Our roadshows bring them together.
By integrating school and university engagement within one coordinated programme, institutions can advance student recruitment, direct lead generation, counsellor relationships and academic partnership development simultaneously, creating greater efficiency in time, travel and institutional resource.
Each roadshow runs for approximately 10 days, typically visiting 18–20 carefully selected schools and universities across a combination of established metropolitan and high-potential Tier 2 markets.
School visits provide direct access to relevant student cohorts for undergraduate recruitment, while also creating opportunities to promote summer schools, short courses, pre-university programmes and enrichment opportunities. Universities can also build longer-term relationships with school counsellors and leadership teams who influence students’ international study decisions.
University visits provide access to relevant undergraduate and final-year cohorts for postgraduate recruitment and other programme opportunities. They also create direct engagement with academic leaders, international teams and institutional decision-makers to explore TNE, progression and articulation agreements, mobility, research and wider academic partnerships.
Students are pre-vetted before participating, creating more relevant, profile-aligned audiences for participating universities.
Host institutions are supported through Athena GESDA’s Internationalisation at Home programme, building knowledge and readiness ahead of the roadshow, namely:
Rather than a first introduction to international education, the roadshow provides a high-value, in-person opportunity for informed students to explore options, ask final questions and progress their decisions.
Universities engage prospective UG and PG students, counsellors and institutional leaders — combining recruitment, relationship-building and academic partnership opportunities.
Build your institution’s profile among academically suitable, financially able and internationally mobile students across carefully selected schools and universities.
Generate relevant student leads across multiple levels and types of provision for direct follow-up, application nurturing and conversion.
Build direct relationships with school counsellors, academic leaders and university international teams who influence student progression and can generate referrals beyond the roadshow itself.
Identify and initiate opportunities for TNE, articulation, progression, pathways, student and staff mobility, study abroad and exchange, research collaboration and wider strategic partnerships.
Engage approximately 50–200 students per institutional visit, with an anticipated overall reach of 2,500+ students across each roadshow.
| Institution Category | Standard Package | Premium Package |
|---|---|---|
|
Tier 1 – Global Universities
UK, Australia, Canada, USA, New Zealand, Singapore and other institutions with established global recruitment strategies. |
£5,950
|
£7,500
|
|
Tier 2 – International Universities
Institutions across Europe, Southeast Asia, Northeast Asia, the Gulf, Mauritius and other markets seeking to strengthen their international student recruitment and global engagement. |
£4,500
|
£5,950
|
|
Tier 3 – South Asia Universities
India, Pakistan, Bangladesh, Nepal and Sri Lanka. |
£2,600
|
£3,900
|
| What's Included | Standard | Premium |
|---|---|---|
| Participation in the International Recruitment Roadshow | ||
| Access to carefully selected schools/universities | ||
| Student presentations and lead generation opportunities | ||
| Meetings with school counsellors/university representatives | ||
| Ground transportation throughout the programme | ||
| Welcome networking dinner | ||
| Light snacks and refreshments during the programme | ||
| Cultural immersion activities (during designated free time) | ||
| Standard institutional branding and visibility (social media) | ||
| Enhanced institutional branding and visibility (social media) | ||
| Accommodation | ||
| Domestic flights within the host country | ||
| Breakfast, lunch and dinner |
| Not Included | Standard | Premium |
|---|---|---|
| International flights to and from the destination | ||
| Visa fees and related costs | ||
| Travel insurance | ||
| Personal expenses | ||
| Shipping of promotional materials | ||
| Optional activities outside the official programme |
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